Benefits Of seo
SEO stands for search engine optimization, which means increasing the volume and quality of traffic to your website from search engines like Google, Bing, and Yahoo. Search engines are constantly changing the rules on how they rank websites, but there are certain things you can do to help your website rank higher in their search results. This article explores ten of the top benefits of SEO to your business. You may find some of these surprising!
#1 Increased Traffic
First and foremost, SEO can help increase your website’s traffic. With a rise in search rankings, more users will see your website and click through to explore it further. The more traffic you receive, the better chance you have of converting that traffic into leads and sales. In addition to increasing web traffic, SEO can also get you noticed on social media platforms like Facebook, Twitter and LinkedIn.
When someone likes or shares a post that includes your company name or URL, their followers see that information in their feeds. This can help spread your message farther than before and lead to even more leads and sales. Take advantage of SEO with these tips: 1) put your keywords in relevant places throughout your content; 2) use link bait or eye-catching descriptions to attract new links; 3) develop multimedia content (videos, podcasts and infographics); 4) ask others to share content that highlights your strengths as an organization; 5) optimize for location based searches if applicable; 6) expand beyond local markets by taking advantage of online communities (such as forums).
If there’s one thing we’ve learned about SEO over time, it’s that there are a million factors beyond our control. But by building high-quality content, creating compelling descriptions and making good connections with other websites, we believe good things will follow. Well done!
#2 Targeted Traffic
Most businesses turn to SEO as a way to attract new, targeted traffic to their website. This can be accomplished through both organic search results and paid ads. If you’re starting a new website, we recommend having an experienced search engine optimization (SEO) professional handle your project from day one; otherwise, if you’d like to increase your organic visibility over time, there are many things you can do yourself—but it will require patience and persistence. And remember: no matter what strategy or tactics you choose in regards to SEO, always make sure that it aligns with your overall marketing strategy before investing too much time or money into something that may not be working for you.
As mentioned above, choosing a keyword is often challenging. It doesn’t have to be. When looking at keywords for SEO purposes – look for long-tail keywords that contain three or more words. Long-tail keywords tend to get more monthly searches than shorter ones; moreover, they usually convert better than short-tail ones because they tend to relate directly to users’ needs instead of being purely informational queries (like how do I lose weight fast). For example, instead of focusing on ranking number one for weight loss or how to lose weight, use long-tail keywords such as these: Best diet plans for overweight women How athletes burn fat without losing muscle The right weight loss workout plan Is celery good for weight loss?
#3 Better Customer Experience
Better customer experience is one of those no-brainer SEO benefits. When your site provides a good user experience, you increase your chances of getting more clicks and visits, which means more conversions (and income). A good SEO strategy will help you improve things like load time, ease-of-use, and other issues that can have a direct impact on how customers perceive your business. This translates into increased revenues for you.
Have you ever landed on a website only to leave immediately because it was so difficult to use? Of course not! That’s why it’s important to always think about what is going through your customer’s mind when they are visiting your site. Make it as easy as possible for them to find what they are looking for! The easier it is for people to use your site, complete their task, and get back to enjoying their life – without having any unnecessary headaches – the better. If you do that consistently across all aspects of SEO – inbound links, content creation & distribution/engagement – then you’re doing everything right.
It also makes users more likely to come back if they enjoy their first visit since they won’t be wasting their time figuring out how to navigate around on your site. Every benefit related to SEO should ultimately relate back either directly or indirectly to greater customer satisfaction or potential customer satisfaction . You don’t want rankings if nobody sees them anyway!
#4 Improved Brand Authority
When you improve your search engine visibility, you can also greatly increase your authority with search engines. If people are actively searching for information about you or your brand, then Google will be more likely to reward you with a high ranking and that benefits everyone. When users start typing in a search query and see your site above others, it’s an excellent user experience.
And if they click on one of those links and land on your page? They might stick around! An increase in traffic helps build a better brand image, which is great for business. Increased traffic shows customers that there is demand for what you have to offer, ultimately building trust with users. Improved Brand Authority: When you improve your search engine visibility, you can also greatly increase your authority with search engines.
If people are actively searching for information about you or your brand, then Google will be more likely to reward you with a high ranking and that benefits everyone. When users start typing in a search query and see your site above others, it’s an excellent user experience. And if they click on one of those links and land on your page? They might stick around! An increase in traffic helps build a better brand image, which is great for business.
#5 Higher Conversion Rates
SEO is all about getting traffic to your website, and if that traffic converts into customers, you’re happy. Many people believe that SEO only applies to ranking well in search engines, but it’s much more than that. Ranking in Google and other search engines is one benefit to having an optimized site, but there are many others as well. When you optimize your site for your audience instead of just machines, you naturally create content that is more engaging and understandable.
As a result, visitors will spend more time on your page (and thus see more ads), which ultimately leads to higher conversion rates . If that isn’t something businesses want then I don’t know what is! Now let’s look at some of the other benefits SEO can provide. This is exactly what I wanted! Now I can finally have my own idea go viral.
#6 Longer Site Life Span
Google searches bring new customers to your site on a regular basis, so it’s important to have a website that will last as long as possible. Search engine optimization is one way to help keep your site at the top of Google search results—meaning more people will be able to find you when they’re looking for what you have to offer. The longer your site remains visible, viewed and used, they more likely it is that Google will index it regularly and that users will become repeat visitors or even customers. Many sites wear out after a few years and eventually fade away. With SEO, you can ensure yours lasts much longer than average! When business owners are asked how many years they expect their business to last, most say 10-15 years.
SEO helps keep you there far past 15: many sites with good SEO strategy still see significant traffic in their 20th year online! If 20 is not a big enough number for you, then consider: some sites over 35 years old still rank in first place for competitive keywords. Put all that aside and think about just making money… Wouldn’t you like to run your own business? Of course, we all do it’s something that appeals greatly to our entrepreneurial nature. But starting any new venture takes serious preparation. Whether you’re opening up a restaurant or starting an app development company, every start-up has a lot of expenses associated with it – especially if that start-up is going to be successful.
The unfortunate thing about being an entrepreneur however, is that very few people understand how difficult it really is to make your idea into a viable reality – which makes starting and maintaining any type of venture pretty daunting at times. Before I began writing full time I was working as an SEO consultant (I work independently now), and while I liked my job I missed being an entrepreneur which made me realize there was only one thing left for me to do… start my own SEO agency!
#7 A Competitive Advantage
One thing that sets Search Engine Optimization apart from other marketing efforts is its ability to help your business establish a competitive advantage over competitors. SEO isn’t a quick fix, but it’s also not meant to be: it requires consistent effort and commitment to reap rewards. But once you are able to attain top search rankings for targeted keyword terms, you can begin reaping the benefits: higher visibility, traffic, conversions and revenue—to name just a few. At that point, SEO stops being an initiative or campaign; it becomes an investment in your company’s future . This is one of many benefits SEO has over other forms of digital marketing. Read more about SEO as a long-term strategic asset here . 2. SEO provides value through better user experience
SEO results in valuable on-site changes for visitors. According to Kissmetrics, 78% of users don’t trust sites that don’t optimize their pages for search engines ( source ). Don’t let your site go down without a fight – make sure it’s ready to convert! By boosting your ranking on Google’s search engine results page (SERP), you’ll see improvements in usability metrics like bounce rate and average time on page (source). On top of that, there are proven SEO best practices which help with usability – like well written copy and logical site structure – which we’ll discuss further below!
#8 Higher Rankings on Google’s First Page
One of SEO’s biggest benefits is that it can help you rank higher on Google’s first page. Once there, you will gain more exposure to your potential customers and win more clicks, which in turn translates into more traffic and leads for your business. Higher rankings will also make it easier to convert these customers into paying clients; another big benefit! A recent study by Marketing Sherpa showed that 92% of consumers trust online reviews as much as personal recommendations from friends and family members.
When someone is looking at a search engine results page (SERP), an ad or a sponsored listing (the two types of ads available through AdWords) aren’t going to make them feel like they can trust what they see or click on—but reviews just might. If you have reviews posted about your company, products or services, there’s a chance that people will trust your information enough to give you a call instead of browsing elsewhere. And when they do contact you, SEO will only further solidify their decision: 78% of consumers who use local search say that they prefer to buy from local businesses, according to Inc.
Finally, if getting on Google’s first page isn’t enough motivation for investing in SEO and all its associated strategies, how about convincing your clientele? It can increase brand awareness within target audiences—who may not know anything about your products or services otherwise—which could translate into actual sales down the road.
#9 Lower Cost Per Lead (CPL)
Cost per lead is one of those metrics that can either make or break a campaign. It refers to how much you pay for each lead or customer you acquire through your marketing efforts, as a percentage of your overall spend. If you have an expensive advertising campaign (either PPC, display ads, etc.), then CPL should be one metric that is monitored closely.
Even if your overall leads are increasing and sales are increasing, it doesn’t do any good if it’s costing you more money to generate them than they’re worth. SEO can help lower CPL by providing inexpensive traffic that converts to leads and customers at higher rates than paid advertising.
Moreover, your organic rankings continue generating targeted leads even after you stop paying for SEO. And since they convert better than AdWords clicks and Facebook Likes, they’ll also improve your ROI over time—leaving more budget to use in other areas.
Create Content That Builds Trust: To rank well on Google, build trust with users, who in turn give backlinks/rankings to sites that are useful/valuable to them. A lot of companies try building links with link bait content – but guess what? That doesn’t work anymore!
#10 Enhanced Brand Value
Search engine optimization is often called online marketing. In most cases, that title is a misnomer: SEO benefits your business by creating more leads and sales. For example, it boosts brand value—as long as you’re using quality content (optimized from a search perspective). Think about it: would you prefer to buy from a company that’s ranked on page 1 or page 30? On page 30. If your company doesn’t rank well on Google, your reputation will suffer and people won’t trust you with their money. Even if they do click-through to your site and make a purchase, their overall experience will be bad—and they’ll tell others how terrible it was to work with you or buy from you.
A low score from customers affects your brand identity in ways you can’t even predict or understand—but it’s safe to say that it decreases engagement across all channels.
The problem isn’t just determining what keywords are driving traffic; it’s knowing which keywords are going to produce results. For instance, 10 words may get a thousand clicks while 100 words gets ten thousand clicks; which one should you optimize for? The same applies to specific links: which ones generate valuable traffic and links? Only testing can answer these questions accurately.