Digital Marketing As A cAREER IN 2022
There is no doubt that with the number of digital marketing jobs growing at a rate significantly faster than other industries, it can be hard to decide which way to go when choosing your career path. Do you want to become an online marketing expert, do you want to work in the advertising department of an agency or maybe you’d like to run your own agency? The possibilities are endless! Here’s our list of the most important and fastest growing digital marketing careers for the future…
The Importance of Digital Marketing Career
Digital marketing career is an excellent option for anyone looking to find a place in a growing industry. According to Internet Live Stats, there are 2 billion internet users around the world. Needless to say, that number is constantly increasing and growing at a steady pace. Everyone has gone digital in some way or another and that trend doesn’t seem to be slowing down anytime soon, especially with how connected we all are through social media platforms like Facebook, Twitter, and Instagram. Today’s generation is more interested in convenience than ever before and with Digital Marketing careers, businesses have tapped into that demographic by creating even easier ways of doing things.
Today’s digital marketers need not be tech savvy; they just need to understand how their company markets their products online. With digital marketing rising in popularity, you can expect your Digital Marketing career opportunities to continue expanding into new realms as time goes on as well. If you think you would benefit from a job in Digital Marketing, look no further because below are just a few job titles related to Digital Marketing that could help you build your future: SEO Specialist : SEO Specialist might possibly be one of the best jobs out there right now if you have experience with it! You can earn between $60k-$80k per year salary depending on your location.
#1 – SEO/SEM Manager
SEO (Search Engine Optimization) and SEM (Search Engine Marketing) are 2 parts of digital marketing. SEO is all about getting your website noticed in search engine results, with keywords and phrases that people are already using. SEM is about placing those same keywords on your landing pages, so you can get more traffic from search engines to your site. A great SEO/SEM manager needs a lot of know-how when it comes to computers and algorithms. You’ll need to be familiar with HTML, Excel, Google Analytics, WordPress and Search Console. If you have any experience or knowledge in link building strategies, that would be useful too!
#2 – Social Media Expert
If you are an expert in any of these Social media platforms; i.e., Facebook, Twitter, Instagram etc. You should write a professional post about how to use each social platform for business or to market your business. (Tagging other professionals who’re experts in that niche will help with backlinks and getting more social shares.) #3 – Travel Expert: If you’re an experienced traveler and have interesting stories or articles to share, then writing a post on your travel adventures is another way to earn extra money online.This is one of my favorite ways of earning passive income from home. It doesn’t take much effort but I always enjoy writing posts from my different travels around Asia and abroad so it can be fun. All you need to do is search for reputable sites like Helium, Associated Content, Triond or Linkydink where they pay by monthly payments/per post basis and submit your content there regularly. Check out my list below of websites that pay per post! 1) Triond – This was one of my first income sources when I started blogging professionally at 17 years old! I earned $700 per month as soon as I started posting 2-3 times weekly on their website which equates to roughly $30 per 500 word count article!
#3 – Community Manager
Digital marketing is about being where your customers are. In order to do that, you need to understand their behavior and how they use technology. Because of that, community managers’ primary focus is on social media—and as such, a great community manager also has an extensive background in social media analytics. They’re not just posting updates, they’re creating ads, writing copy and helping with audience targeting. And since community managers tend to be passionate users of the platforms they manage (think Twitter and Instagram), they have a keen sense of what actually resonates with audiences and translates into sales opportunities.
#4 – Email Marketer
If you know how to write, it’s fairly easy to get started making money with email marketing. There are tons of resources available both online and in print that can help you learn how to work with these business systems, too. However, it’s worth pointing out that much of what constitutes good writing is purely subjective. As such, being able to write a decent essay (or other form of writing) doesn’t necessarily mean you have what it takes to succeed as an email marketer. Of course, there are other skills required besides writing; businesses also want someone who is organized and meticulous enough that they can follow their own work flow process without getting lost.
#5 – Conversion Optimizer
If you’re good at both data analysis and people skills, a career as a conversion optimizer could be just what you’re looking for. Conversion optimizers help companies maximize their return on investment by determining how to make web pages convert better. Conversion optimization is complex, but can be incredibly rewarding if you love seeing big results. You might even get paid to travel—more than half of conversion-optimization professionals say they were able to take time off within their first year on the job. Convert leads into customers using website optimization: Become a Conversion Optimizer!
#6 - SMS Marketer
If you’re good at texting and you love helping people, why not set up a one-on-one text chat service? You can charge $5 to $10 per month per customer. Pretty easy. Of course, if there are other SMS chat services in your area, you’ll need to offer something extra like trivia games or even ask customers to donate money to a cause on their cell phone bill. For example, Red Cross and UNICEF have done really well reaching out through text messages using flash fundraising.
#7 - Content Marketer/Content Writer
Content writers do research, author and publish written content online. This type of digital marketing role will allow you to work alongside SEO specialists (more on them later) by creating effective, high-quality content that educates and engages your target audience. If you’re looking to build a long-term career in digital marketing, becoming a content writer is a great place to start. You can get started on Upwork or check out our guide on how to become a freelance writer.
scope of Digital Marketing in future
When done online, marketing and ads have vastly more potential and worth than when done offline or through mass media. Because India is one of the most populous nations in the world, and because the internet and technology are now easily available to the general public, digital marketing has not only has become realistic career option, but it is also growing as a profession. According to a poll released by Statista, one of the world’s largest sources of market and consumer statistics, the number of people utilizing the internet in India is expected to reach 970 million by 2025, and digital marketing is expected to increase at a pace of 40% per year in India. The numbers don’t lie, and with such a large consumer base, one can only foresee the vast potential of digital marketing in the future.
One of the most appealing features of digital marketing is that experts from literally any background may study in a course and find work in a digital marketing team. If you have a degree in the arts, for example, content developer and content writer are excellent choices. Degree holders in science and engineering may readily find work in website development and interface design. All of these experts, however, must have a thorough understanding of digital marketing and have undergone a training. Just creating material isn’t enough; putting it into action needs a great deal of thinking and research. When organizing material, consider the age group of your target population, if your content is distinct from that of competitors, whether you’ve attempted a similar technique previously and need to enhance it, and so on. There is always potential for development, and finding these opportunities requires appropriate training.
In the world of digital marketing, social media is an important tool. Social media accounts have genuinely evolved into a medium for commercial promotion. Furthermore, advertisements on Facebook, Instagram, and YouTube direct the majority of people to their preferred websites. There’s a lot of room for exploration when it comes to using social media as a weapon. Content writers, social media managers, and advertisers are all needed to put together a strong and effective social media marketing team for a business. From developing commercials to keeping track of the frequency of relevant ads that go live based on the customers’ search history to making frequent updates on the profile, putting up stories, and onboarding influencers, it takes a complete team of experts to do it all.
Another key aspect of digital marketing is selling your product or service on search engines. A entire team of SEO/SEM professionals and analysts is required to curate contents with the most relevant keywords and apply them in order to get a reasonable Google ranking. Even this needs the involvement of authors and engineers. If you’re still unsure whether digital marketing has a lot of potential, we hope this article has answered your questions. It’s a growing industry with the potential to benefit every professional and to continue to develop dramatically over time.