Digital Marketing Training In Calicut|Kozhikode|Digital marketing course calicut
Digital Marketing For businesses

What is Search Engine Marketing(SEM)?

Search Engine Marketing (SEM)

Search engine marketing is the most effective way to develop your business significantly quicker. This technique is the act of marketing a business utilizing paid promoting that shows up on search engine results pages (or SERPs). SEM is parted with search engine advancement (SEO) in light of the fact that it can incorporate techniques like reworking the substance of a site and its design to accomplish higher rankings. Notwithstanding, search engine marketing generally alludes to paid search or pay-per-click (PPC).The huge strength of search engine marketing is that it offers sponsors the chance to introduce their promotions to spurred clients who are prepared to purchase immediately. No other marketing channel can do this, which is the reason search engine marketing is an exceptionally viable and inconceivably strong method for developing your business.

Search Engines

These are the main Search Engines in our daily world

What is the difference between SEO and SEM?

The important difference is that Search Engine Optimization (SEO) is centered around upgrading a site to get traffic from natural query items. Then again, the aim of Search Engine Marketing (SEM) is to get traffic and visiblity from both natural and paid search.

Digital Marketing Training In Calicut|Kozhikode|Digital marketing course in calicut

Here is the example for Search Engine Marketing in Google ads

SEM Overview


Digital Marketing Training In Calicut|Kozhikode|Digital marketing course in calicut

whether you use Google Ads or Bing Ads, paid promotions in search are tied in with bidding. With PPC, you bid on a particular keyword. Also when somebody searches for that keyword, your promotion shows up. The rankings of the advertisements are normally relative to the amount somebody is bidding. So assuming you’re the most elevated bidder, you’ll show up most importantly of the other ads. And when somebody taps on your promotion, you pay however much that you bid. The sum that you pay when somebody taps on your advertisement is known as cost per click (CPC).

Quality Score:

Quality Score is a very significant Google Ads metric. It’s fundamentally Google’s method of sorting out in the event that your advertisement is a decent counterpart for whatever somebody’s looking for.

Google works out Quality Score dependent on a blend of active clicking factor, the quality of your greeting page and your Google Ad record’s general Quality Score. Also on the off chance that your advertisement has a great Score, you’ll get a rebate on each snap.

Digital Marketing Training In Calicut|Kozhikode|Digital marketing course in calicut

Ad Copy:

Composing convincing ad copy is a HUGE piece of doing admirably with PPC. Why? Incredible ad copy=high CTR. Also a CTR implies a decent Quality Score. Which implies that you save money on a similar snap.

The inverse is additionally obvious. Assuming your copy doesn’t push individuals to click, your Quality Score will endure. Furthermore your PPCs will begin to get very costly.

Digital Marketing Training In Calicut|Kozhikode|Digital marketing course in calicut


Practix Calicut offers wide range of educational courses,  Like Digital Marketing (SEM,SMM,SEO ) ,career development programs and skill development programs for the students to make use of their inborn talent and skills and also to develop them. That could help you to improve and develop your career and change your living lives into next level. Practix Calicut will help those who seek to achieve in life by giving proper training and guidelines for achieving it and conquer them.

6 thoughts on “What is Search Engine Marketing(SEM)?”

  1. Pingback: Best Digital Marketing Course | Training Fee In Calicut

  2. Pingback: Digital Marketing Course & Training In Calicut

  3. Pingback: Top 9 Digital Marketing Subjects|Syllabus In 2022

  4. Pingback: Digital Marketing Course In Calicut | Practix

  5. Pingback: Digital Marketing Course In Calicut | Practix

  6. Pingback: What Are The Main Aspects Of Digital Marketing In 2022?

Leave a Comment

Your email address will not be published.